To the leaders building trust at scale,
In a CX world racing toward automation, one number keeps breaking the model:
Agent attrition isn’t just a workforce issue. It’s a revenue and trust issue.
In contact centers, turnover doesn’t just increase costs — it quietly erodes customer confidence, consistency and long-term retention. And as AI deflects more transactional work, the remaining human interactions matter more than ever.
Annual agent attrition still tops 30% across contact centers. In many industries, it’s far higher.
Every agent lost drains between $10,000 and $20,000 once you count recruiting, onboarding, training and lost productivity.
But the bigger risk is what walks out the door with them: trust, quality and your best shot at long-term customer loyalty.
This month’s Market Pulse breaks down:
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Why attrition is a lagging indicator of deeper CX risk
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How time-to-proficiency impacts revenue more than most leaders realize
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Why “hiring faster” often accelerates churn instead of fixing it